Fashion and cosmetics are inseparable in a woman’s life. That is why we are expanding our business to cosmetics starting from lip products which we call THIS IS APRIL SATIN LIP STOCKING.
On April 6th, right on our birthday month, we are launching 7 shades of Satin Lip Stocking which was inspired by the qualities of a millennial women.
#BeautyIsNotJustAboutLook is the tagline of This Is April Satin Lip Stocking. We are trying to remind all women that beauty is not only what it shows on the outside but more to what we have inside. We are trying to amplify that Being Independent, Compassionate, Confident, creative, Fierce Bring Good Vibe and Being Fearless are also beautiful.
We are having 7 successful millennial women to represent each shade and name each shade by their beautiful qualities.
SHAHNAZ SOEHARTONO, News Journalist & Independent Women representing Shade 01 INDEPENDENT #IAMINDEPENDENT
MATTE FORMULA – NUDE EVERYDAY COLOUR – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS
Since i was a kid i always want to do something differently. Being a follower is never an option. Revolution will never happen if everyone thinks and act exactly the same – Shahnaz Soehartono
I always and always try to be my true self. I don’t need a mask to cover up because being independent also means you are free to live without nothing to hide – Shahnaz Soehartono
For me, one of many importance of being independent is for sure about being secure with who you are and what you believe in. It is extremely empowering knowing that you are in control of your own life and your own choices, yet remaining respectful to others who are different from you – Shahnaz Soehartono
An independent woman for me is a woman who’s not afraid to stand for what she believed in and can rely on herself, both physically and mentally without seeking for approval from others. And that is indeed beautiful – Shanhnaz Soehartono
I AM SHAHNAZ SOEHARTONO and #IAMINDEPENDENT
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GWEN WINARNO, A Natural, Healthy Food Practitioner and Pure Foods Company owner also our very own Compassionate Women representing Shade 02 COMPASSIONATE #IAMCOMPASSIONATE
MATTE FORMULA – NUDE EVERYDAY COLOUR JUST A TAD DARKER THAN INDEPENDENT – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS
When i was younger, I was very into fashion. Nowadays, i am still into fashion. But, beside fashion world, i also am interested in healthy living and women empowerment. For me, compassionate is an action. It starts with a feeling and then hopefully followed by an action of doing something kind based on the feeling – Gwen Winarno
I see a lot of women with self-hate and not being kind to themselves and I’m speaking of my younger self too. But then as i get older, i become more aware of this and able to practice self-love – Gwen Winarno
Every little things that happen in your daily life is a chance to practice self-love and compassion. Compassion towards yourself and towards other being. Being compassionate is important. It reminds us that we are all essentially the same. Life is pretty much a cycle, what goes around comes back around. So for me it is always good to be able to help others – Gwen Winarno
My goal in life is to share knowledge. When you are blessed with knowledge, sharing them is the most beautiful thing, which for me is also an act of compassion. And a women who is compassionate is indeed beautiful – Gwen Winarno
So yes, #beauty is not just about look. Compassionate is beautiful – Gwen Winarno
LALA KARMELA, Young Talented Musician, Artist & Confident Women representing Shade 03 CONFIDENT #IAMCONFIDENT
MATTE FORMULA – MEDIUM DARK PINK FOR YOUR EVERYDAY COLOUR– LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS
I am a musician, an actress and i also have a law degree. If i am not confident i won’t be where i am today. I feel most confident when i’m on stage, owning my music. I also feel it takes a lot of guts and confident to do my law degree at my age when everyone else were a decade younger – Lala Karmela
Being confident is essential. It is a surviving kit. A tool to receive respect from one’s surrounding when used well – Lala Karmela
A confident woman is a woman who is owning every action with class and grace. Who takes care of oneself and comfortable in their own skin and that is indeed beautiful – Lala Karmela
So #beautyisnotjustaboutlook . Being confident is beautiful – Lala Karmela
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MATTE FORMULA – MAUVE PINK FOR YOUR EVERYDAY COLOUR– LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS
I’ve always been making craft since i was a kid. I always make something myself for a gift when my friends were having their birthdays. I feel that if its handmade by me, there’s an extra touch to it – Martha Puri
I used to work as a graphic designer for a tv station but working for a corporate for me wasn’t creative enough. I couldn’t be able to explore my creativity more – Martha Puri
I started @idekuhandmade purely out of hobby with 500.000 rupiahs and it goes really well from there. My business also empower woman around my area, so they can have added income and still have a whole lot of time for their family – Martha Puri
A creative woman is a woman with endless energy and always try to make everything better and more interesting. And that is beautiful – Martha Puri
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NICOLINE PATRICIA MALINA, The world class professional fashion photographer representing Shade 05 FIERCE #IAMFIERCE
I started as fashion designer, makeup artist also model. I also tried being a painter. But somehow i felt it wasn’t fierce enough for me – Nicoline Patricia Malina
I learned photography as an autodidact. I didn’t have lights and other professional equipment and i shot pictures with whatever i had. But that didn’t make me feel small, It somehow made the photographs very personal. I think that’s fierce – Nicoline Patricia Malina
One of the most fierce moment of being a photographer is when i took pictures of tigers. I was inside the tiger cage and although there were guards, the tigers were not really tamed. The best shot was actually the last picture when the tiger jumped at me and i fell down. It was unforgettable – Nicoline Patricia Malina
A woman who are fierce is a woman who is passionate, who will try their best in what they do, with whatever they have at hand. And most of all they love what they are doing – Nicoline Patricia Malina
So yes #beautyisnotjustaboutlook . Fierce is beautiful – Nicoline Patricia Malina
KAREN CARLOTTA, Pastry Chef & Owner Union Brasserie representing Shade 05 GOOD VIBE #IBRINGGOODVIBE
Before i worked as a pastry chef, i worked in a bank. But it did not bring the joy in me. I got sick because i didn’t love what i do. You know that if you do something that doesn’t bring you joy, you will not be happy. So, i realised that i have to follow my passion – Karen Carlotta
It was not an easy road. But those experiences made me sure that pastry & bakery really makes me happy. And it is not only me who is happy. My family is happy, people that enjoys my cake also happy. Everybody is happy. I mean, who doesn’t love cakes and sweets? – Karen Carlotta
So, I am happy being a pastry chef and i bring good vibe to others around me and also to those who enjoy my work. What can be better than that? – Karen Carlotta
And a women who is happy and bring good vibe is indeed beautiful – Karen Carlotta
So yes #beautyisnotjustaboutlook . To bring Good vibe is beautiful – – Karen Carlotta
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MARISCHKA PRUEDENCE, Travel Blogger & Happy Diver representing Shade 07 FEARLESS #IAMFEARLESS
METALLIC MATTE FORMULA – BRIGHT RED COLOUR WITH SHEEN OF GOLD FOR FEARLESS LOOK – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS
I was a hard news journalis. I mostly dealt with politics and natural disaster. It took a lot of bravery and guts to do my work. And honestly i enjoyed the adventure, the knowledge, the experiences, the adrenaline. And then i started diving and got involved in travel programmes. That is the moment when i feel like i found my true passion, which is diving and travelling – Marischka Pruedence
I quit my daily job as a news reporter and journalist and pursue my dreams to travel more. It is a huge decision to make, but i don’t regret it – Marischka Pruedence
I do not believe that there is a certain path that everyone should walk on. Because everyone is unique. And to pursue your dream and to follow your passion is simply fearless – Marischka Pruedence
A woman who is fearless is a women who is not afraid to show who she really is, what she really wants and not afraid to go after it. And that is indeed a beautiful women – Marischka Pruedence
So yes #beautyisnotjustaboutlook . Fearless is beautiful – Marischka Pruedence
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This Is April Satin Lip Stocking is priced IDR 119.000 and can be found in all of our 45 stores (except our Factory Outlet Store at Ciputra Mall Jakarta). This can also be purchased through our website, instagram, line, wa, bbm and also our official store at Shopee Mall called This is April Indonesia Official Store.
Pictures by NickNock_28, Sry Wahyuni and Kiki Amalia
