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Article: This Is April’s First Collaboration with A Singer, Mahalini Introducing:The Stage Collection

This Is April’s First Collaboration with A Singer, Mahalini Introducing:The Stage Collection

This Is April’s First Collaboration with A Singer, Mahalini Introducing:The Stage Collection

Project yang membawa challenge baru bagi This Is April team, yaitu berkolaborasi dengan seorang musisi wanita yang masih sangat muda, multitalenta dan juga cantik nya gak usah di ragukan lagi, the one and only Mahalini Raharja. 

From the beginning of this collaboration, we have been inspired by how she always owns her stage. So this campaign is all about. Bagaimana "The Stage" Collection ini message nya ingin menyampaikan bahwa setiap wanita memiliki panggungnya sendiri untuk menjadi diri sendiri, shining on your own way dan menjadi bukti ketangguhan dan kemampuan dalam memberikan inspirasi satu sama lain. 

And for the collection gak mungkin gak challenging karena harus merge identity This Is April dengan personality Mahalini dan pasti nya dengan karakter lagu nya juga, jadi after longgg discussion and research we come up dengan 3 main style: Romantic, Bold & Classy 

ROMANTIC

Pieces that represent Mahalini through her romantic ballad song, symphony of romance & style

BOLD

It's about being bold, confident, & sexy in one look and you are ready to own the spotlight

CLASSY

Timeless, elegance & confidence pieces to say who you are without having to speak

Like a dream come true kita celebrate this special collaboration dengan Intimate Concert yang di adakan pada 30 Agustus 2024 bareng keluarga dan teman Mahalini seperti Rizky Febian, Tiara Andini, hingga Kesya Levronka, MyLinz fanbase Mahalini, #tiawomen community This Is April dan fashion creator Anaz Siantar, Elxi Elvina, Nazla Alifa

Mahalini’s first performance at Intimate Concert This Is April x Mahalini
Spotted keluarga beserta teman Mahalini hadir pada saat event, dan para fashion creators

During the event we had so much fun, bisa sing-a-long dengan Mahalini, exclusive preview This Is April x Mahalini yang di bahkan bisa belanja koleksi This Is April dengan special deals. What a night to remember!

Mahalini’s second performance at Intimate Concert This Is April x Mahalini
The whole collection of The Stage This Is April x Mahalini
Booth situation pada saat sebelum event dimula

This Is April dan Mahalini berharap The Stage bisa membawa warna baru untuk daily wear para customer, lebih dari itu this collaboration bisa menginspirasi kalian!

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First Collaboration with A Young Painter, Entrepreneur & Content Creator, Eva Alicia – She Blooms Collection

First Collaboration with A Young Painter, Entrepreneur & Content Creator, Eva Alicia – She Blooms Collection

This year we take our 12th anniversary moment to celebrate with our community. Merayakan semua #tiawomen untuk semua cerita dan perjuanganya, untuk dukungan kalian selama 12 tahun terhadap This Is ...

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Unveil Your True Self with This Is April x Enzy Storia: The Collection That Lets You Shine Inside and Out
Collaboration

Unveil Your True Self with This Is April x Enzy Storia: The Collection That Lets You Shine Inside and Out

Memanfaatkan momentum akhir tahun, This Is April berhasil mengajak salah satu inspirator wanita berbakat, Enzy Storia untuk berkolaborasi membuat koleksi Unveil. Tidak hanya membuat koleksi pakaian...

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